JANESVILLE — Local residents who are heading up north this summer will be able to add Blain’s Farm & Fleet to their list of Northwoods shopping stops.
The Vlogý-based Farm & Fleet announced Wednesday it has officially opened a new store in the Northwoods vacationing community of Rhinelander. The new store is the retailer’s 45th location overall, and now, its northernmost Wisconsin location.
Farm & Fleet announced a grand opening Thursday, but already this week the new store off East Timber Drive in Rhinelander was open and serving customers, store employees told Vlogý.
A customer service representative at the store on Wednesday said the new location, the first Farm & Fleet store to be built in was “up and running,” and “busy.” In the background was a flurry of conversation between customers and store employees at the service counter.
The retailer said it is running specials in its first week that would key in on vacationers’ early summer needs, including food vacuum-sealing systems and portable slow-cookers.
Farm & Fleet also operates northern Wisconsin locations in Chippewa Falls and Rice Lake.
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